Netflix Breaking From All-At-Once Release Strategy with Turbo Fast’

Chris Welch on The Verge:

Net­flix is devi­at­ing from the all-at-once release strat­e­gy it’s fol­lowed for House of Cards, Orange is the New Black, and the fourth sea­son of Arrest­ed Devel­op­ment. Instead of releas­ing an entire sea­son on day one, just five episodes of Tur­bo Fast will be avail­able for stream­ing on Christ­mas Eve. Addi­tion­al new episodes will fol­low through­out the year” accord­ing to Netflix. 

An inter­est­ing move by Net­flix, but one that makes a lot of sense. The arti­cle goes on to say:

In its Q3 2013 let­ter to share­hold­ers, Net­flix not­ed that orig­i­nal shows see more view­ing in the ear­ly months” after they first premiere. 

Seems that their num­bers drop once peo­ple are done bing­ing on a par­tic­u­lar show. I know of many who only renew their sub­scrip­tion while they watch a new series,1 which can’t be good for Net­flix finan­cial­ly. We’ll find out whether this is just an exper­i­ment, or their new strat­e­gy come Feb­ru­ary.

  1. These jerks bet­ter not ruin it for the rest of us. It’s $8 peo­ple.