What if no-one’s listening?

Even if nobody is lis­ten­ing, think of it this way: they’re not lis­ten­ing yet. One day, some­thing you write will get someone’s atten­tion via a Google search, or a stray Retweet, and when they vis­it your web­site they’ll have a healthy back-cat­a­logue of inter­est­ing arti­cles to read and share.